Building a Global Brand- A Success Story
RISK IS IMMINENT-PAVE THE ROAD TO AVOID IT.
The recognized SaaS leader for Compliance & Risk Management Solutions chooses 366 Degrees Marketing and Sales Enablement Platform
BUILDING A GLOBAL PRESENCE
The business objective was to position Global RADAR’s Brands across multiple owned brand assets including; Software, Consulting, Magazine Publication (AML Navigator) and Global’s broad subscriber base for (BSA News Now) daily publication.
THE FOUR PILLARS OF SUCCESS
Global RADAR’s challenge was to establish a consistent process for lead & prospect identification across all brand marketing activities. Before 366 Degrees’ multiple email tools, landing pages and web technologies made it difficult to categorize the appropriate nurture and cross- sell opportunities. Now, all Business Development processes are delivered via 366 Degrees.
ENHANCED SOCIAL PRESENCE
Global RADAR needed better visibility as to which Social Properties provide the best results and merit additional investment. 366 Degrees was implemented to provide analytics and ongoing messaging context.
Building a Customer Referral program is one of the best investments a company can embark on. Global RADAR needed to maximize their current customer and consulting partners network to compliment and drive concerted referral marketing campaigns across all touch points including email, social, landing pages and events. 366 Degrees allows Global RADAR to create, execute and analyze all referral activity to ensure opportunities are not missed building on the Trust Factor, which is ultimately important in the Financial Services Market they serve.
EXECUTIVE AND EDUCATIONAL EVENTS
Global RADAR provides a multitude of Executive and Educational material that includes live video, webinars and speaking engagements. Compliance professionals from around the globe subscribe and attend. 366 Degrees drives all content and channel promotion pre- and post-event, to ensure attendees receive the quality content and information expected by the Global RADAR Brand. Post event nurture and opportunity engagement is managed by 366 Degrees.
ABOUT GLOBAL RADAR
Rated top SaaS based Risk and Compliance Software, Global RADAR is the recognized Leader for Compliance & Risk Management Solutions.
ABOUT 366 DEGREES
LET’S TELL YOUR STORY
Marketing Automation. Sales Enablement. Brand Amplification. Success.