Small Businesses Looking for Growth- Focus on these Four Marketing Areas
Make 2017 the Year of Maximized Profits
Another year is upon us, and most of us are looking for ways to maximize profits while minimizing the complexities of delivering effective communications. While this may sound like a goal that’s simply out of reach, the reality is that key marketing automation can help take your Small to Medium Enterprise to the top.
There are four components that you can use to help maximize profits in the New Year: marketing automation, video marketing, landing pages, and social marketing. Here is how you can use the following to help you get the best results possible for your business:
Marketing automation is the process of marketing your business essentially on auto pilot. Keep in mind that it’s vitally important that a live human being, or even a consultant, reviews progress and results on a regular basis.
It’s also important to consider that not all marketing automation platforms are created equal. It can be quite the headache for your team to learn a new CRM that doesn’t help streamline the overall sales and marketing process. Be sure that your new platform ties the two departments together.
Video marketing is exploding in popularity, and it shows no signs of slowing down in 2017. This is the year to implement video marketing into the mix if you haven’t already. You can implement this marketing strategy in all kinds of ways, from YouTube videos to Facebook live.
No matter how you use video marketing in 2017, there is one thing that is certain: skipping out on this technique will leave you chasing your competitors.
Are you maximizing your sales with spot-on landing pages? Landing pages are critically important for collecting lead information such as e-mail addresses, phone numbers, and more. A professionally designed landing page can make all the difference in terms of lead generation and maximizing your profits.
Social marketing continues to be a vitally important component of any marketing campaign. Marketing automation can help you stay laser focused with social marketing and stay on track with your publishing schedule.
If you don’t have a presence on social media, you’re essentially sailing against the wind.
When you’re ready to execute the marketing best practices for your growth campaigns, explore the innovative marketing platform+ services from 366 Degrees.